AT THE HEART OF IT

AT THE HEART OF IT

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Buying Happens Before Selling
The distance between selling motions and buying behaviour is now at a historic high
Jan 21 • Mark Attila Opauszky
The Trade Show Floor That Ate LinkedIn
Last week, a colleague said to me that she was “Done with LinkedIn!” Her concern was “the loss of pragmatism and adult business protocol swallowed by…
Nov 30, 2025 • Mark Attila Opauszky
Code got easier, reality stayed hard
The volume of bold claims surrounding LLM powered engineering has gone vertical lately.
Nov 23, 2025 • Mark Attila Opauszky
Knowledge lives elsewhere
Did we gain knowledge in school or was it something else?
Nov 11, 2025 • Mark Attila Opauszky
Loving the Problem
There are as many ways to steer a growing company as there are books on success and management.
Oct 1, 2025 • Mark Attila Opauszky
Noise to Knowledge
Small Sounds with Big Impacts
Sep 16, 2025 • Mark Attila Opauszky
When Everyone’s a Jerk and the Robots Play Nice
I hear self-driving cars are getting pretty good at it.
Jun 27, 2025 • Mark Attila Opauszky
The new front lines of heart valve disease 
A recent editorial in Circulation (May 2025) calls for a more proactive approach to aortic valve disease, highlighting how many patients remain…
Jun 3, 2025 • Mark Attila Opauszky
AT THE HEART OF IT
AT THE HEART OF IT
Chasing a big problem, testing the truths, leaving some notes

AT THE HEART OF IT

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