… the trickle-down effect for start-up and growth stage companies quickly over-distilled into “not paying enough attention to profitability”. In fact, profitability became a new fashionable catch phrase. Somehow, as long as we all mixed in more daily dialogue on this important new discovery, or nodded knowingly when someone else did, we would sound smart. Smart enough feel safe from the bottom falling out while continuing to pursue game-changing valuations.